To coincide with World Children’s Day in 2020, we teamed up with Ireland’s leading voices in sport, music, literature and TV to inspire action for #GenerationPandemic.
We asked the Irish public and our corporate partners to post a childhood photo of themselves, donate one hour of their monthly salary and nominate friends to do the same. The campaign raised over €120,000 and supported organisations that help the most at-risk young people across Ireland who have been disproportionately impacted by the pandemic.
Just a few of the famous faces supporting Generation Pandemic
In 2020, we raised and distributed an additional €500k which benefitted 14,123 children and young people. But we could only meet 6.6% of the staggering €7.5 million requested.
Futures are on the line. We need to do more. YOU can make a massive difference.